What is ICP-MKG course?
This certification is part of a specialized journey within the Business Agility track and is aimed at people who are primarily focused within the marketing function. Target attendees are part of an organization actively adopting agile thinking and practices and the content is applicable irrespective of industry. Following completion of this certification, marketers will be able to articulate and implement agile ways of thinking and working, allowing them to deliver more responsive, customer-centric business outcomes.
What you will learn?
1. WHY AGILITY IN MARKETING
1.1. Critical Paradigm Shifts for Marketing
1.2 Customer Analysis and Segmentation for Business Agility
2. IMPLEMENTING AGILITY IN MARKETING
2.1 Adaptive Planning in the Marketing Context
2.2 Teams and Teamwork in the New Paradigm
3. SUCCEEDING WITH AGILITY IN MARKETING
3.1. Establishing Short Work Cycles in Agile Marketing
3.2. Experimenting, Learning and Pivoting
3.3. Making it Real: Agile Marketing in Practice
International Consortium for Agile (ICAgile) is a certification and accreditation body, not a training company. We collaborate with worldwide agile thought leaders to develop learning programs that lead people to agile mastery.
Typically, training providers will cover the required Learning Outcomes in approximately 14 hours of instructional activities over the course of two days.
The certification fees are included in the total course fees. Once the class is completed, you will receive an email from ICAgile with your Certification.
Know your trainers
High praise for this course & trainers
Keep offering online training post virus-isolation - it's a great opportunity to bring people together from around the world!! I guess course content is perfect and apt to meet the learning objective.
Great sense of humor and calmness, to get us through all the material. Prashant is a very good facilitator and I look forward to attend more of his sessions in future.
Its already designed to meet learning expectations for a diversified learning batch. good job!
Course was excellent! Loved the hands on part, activities were engaging and facilitated beautifully. Would definitely recommend it to my peers
Very good role plays, explained all doubts nicely. Instructor is very knowledgeable. Very supportive & one of the best agile trainers I have met.